DeFOXify America: March 31, 2025

It's time to take a stand. Fox News Corporation profits from the support of major advertisers, and it's up to us to hold them accountable.

For decades, Fox News has branded itself as a beacon of "fair and balanced" journalism. Yet, in reality, it has operated as a propaganda machine, spreading misinformation, stoking fear, and deepening divides in our nation. It's a network that thrives on controversy and chaos, wielding influence not through the quality of its reporting but through its ability to captivate and manipulate. For those committed to combating misinformation and preserving democracy, the time has come to confront Fox News where it is most vulnerable: its pocketbook.

Fox News exists within the delicate ecosystem of capitalism. At its core, it is a business—a money-making machine that depends on advertising dollars to survive. Every bombastic headline, every inflammatory segment, every misleading soundbite ultimately serves one purpose: to attract viewers, who in turn attract advertisers. Without these advertisers, the machine grinds to a halt.

This is not a novel idea. Consumer activism has proven time and again to be a powerful catalyst for change. In 2017, the #DeleteUber campaign sent shockwaves through the tech industry, demonstrating how public outrage could tarnish a brand and erode its market share. More recently, Starbucks faced boycotts that challenged its labor practices and social stances, forcing the company to reckon with its values and priorities. These examples are a testament to the potential of collective action.

Yet, the stakes are far higher when it comes to Fox News. This isn't just about holding a corporation accountable—it's about reclaiming the integrity of our public discourse. Fox News has built an empire on the erosion of truth, and by extension, the erosion of trust. It’s not just the network itself that bears responsibility; the companies that choose to advertise on its platform share complicity in sustaining its influence.

The power to change this dynamic lies with consumers. By identifying the advertisers that keep Fox News afloat and refusing to support them, individuals can disrupt the financial foundation of the network. This is not an impossible task; it is a strategic one. Major brands like Liberty Mutual, Progressive, and MyPillow continue to funnel money into a network that thrives on division and distortion. These companies are vulnerable to public opinion, and they cannot afford to ignore the reputational risks of their association with Fox News.

This is not merely a call to action—it is a moral imperative. The future of our national narrative depends on breaking the cycle of misinformation and lies that have come to define Fox News' legacy. Consumers have the power to force accountability, not through violence or vitriol, but through their wallets. Every dollar withheld from an advertiser sends a clear message: You cannot claim social responsibility while funding a platform that undermines it.

The fight against Fox News is not just a battle against a single network; it is a battle for the soul of our media and our democracy. It is a fight to ensure that truth, accountability, and integrity prevail over propaganda and deception. And it starts with us—with every viewer, every consumer, every individual who believes in the power of collective action to bring about change.

The Blueprint for Change: Disrupting Fox News’ Financial Foundation

The strategy to diminish Fox News' influence is not complicated, but it does require persistence, organization, and a clear plan of attack. At the core of this strategy is a simple truth: Fox News cannot function without advertising revenue. It’s the lifeblood that supports its programming and fuels its ability to broadcast divisive content to millions of viewers. By targeting this revenue stream, consumers hold the power to cut off the network's financial oxygen.

Understanding the Ecosystem

To bring down a media giant like Fox News, it’s essential to understand how its financial model operates. The network makes most of its money through advertisements, with some of the biggest contributors coming from industries like insurance, automotive, diet and fitness, and home and lifestyle. Companies like Liberty Mutual, Progressive, Sandals Resorts, and MyPillow have consistently funneled money into Fox News’ ecosystem, enabling it to sustain its controversial programming.

These advertisers are not immune to public pressure. History has shown that when brands are tied to controversy, they often prioritize their image over their financial partnerships. This vulnerability can be leveraged through sustained public campaigns that expose their association with Fox News and challenge their commitment to ethical and social responsibility.

The Role of Consumers

Awareness is the critical first step for consumers. Many unknowingly support Fox News by purchasing products from its advertisers. By learning which brands fund the network, individuals can make deliberate choices to redirect their spending elsewhere. Effective boycotts are widespread and targeted, creating a financial ripple effect that pressures companies to reconsider their advertising strategies.

Recent events have demonstrated the power of coordinated consumer action. The ongoing Target boycott, sparked by backlash against the company's revised Diversity, Equity, and Inclusion (DEI) initiatives, has gained significant traction. With notable declines in sales and web traffic, Target is reportedly struggling to mitigate the economic and reputational fallout. This example underscores how collective efforts can drive meaningful change and compel corporate accountability.

However, individual action alone cannot achieve large-scale impact. Success requires unity and amplification. Social media has made it easier than ever to organize boycotts, share knowledge, and publicly pressure advertisers. Movements like #GrabYourWallet and #DeleteUber, alongside campaigns like #DeFOXifyAmerica, showcase the potential of online activism to mobilize consumers and hold corporations accountable.

The Plan

In order to effectively challenge Fox News and its role in spreading misinformation, it’s not enough to simply boycott its advertisers. A successful campaign requires informed decisions about where to redirect consumer spending. By choosing pro-democracy alternatives, individuals can amplify their impact while supporting companies that align with democratic values. Below is a breakdown of Fox News’ advertisers by category, paired with responsible alternatives that merit your support:

Insurance

• Fox News Advertisers: Liberty Mutual, Progressive

• Pro-Democracy Alternatives: Amica Mutual Insurance, Nationwide

Automotive

• Fox News Advertisers: Carvana, Subaru, Ford

• Pro-Democracy Alternatives: Rivian, Polestar, Toyota

Home and Lifestyle

• Fox News Advertisers: MyPillow, LeafFilter

• Pro-Democracy Alternatives: Avocado Green Mattress, Ace Hardware

Diet and Fitness

• Fox News Advertisers: Nutrisystem, Noom

• Pro-Democracy Alternatives: WW (formerly Weight Watchers), Thistle (plant-based meal delivery)

Travel and Hospitality

• Fox News Advertisers: Sandals Resorts, Travelocity

• Pro-Democracy Alternatives: Delta Vacations, REI (for outdoor enthusiasts)

By consciously reallocating spending to these pro-democracy companies, consumers can send a powerful message that supporting misinformation is not a sustainable business model. It’s a simple yet impactful way to align your values with your purchasing decisions—and a critical step in holding Fox News accountable for the role it plays in shaping public discourse.

March 31st: A Date to DeFOXify America

Movements succeed when they are organized, focused, and unified around a clear goal. That’s why this campaign needs a decisive moment—a date when we, as consumers, take action together. That date is March 31st, 2025, and the mission is clear: DeFOXify America.

#DeFOXifyAmerica is more than just a hashtag; it’s a rallying cry for those who refuse to stand by as misinformation and division erode the foundation of democracy. It’s a call to action for everyone who believes in the power of collective action to bring about meaningful change. Here’s how you can join this vital movement:

1. Cancel and Commit: By March 31st, cancel any policies, subscriptions, or services tied to Fox News advertisers—such as Liberty Mutual, MyPillow, or Travelocity—and commit to pro-democracy alternatives. Every cancellation is a step toward holding these companies accountable for funding misinformation. Make sure you tell them why you’re canceling.

2. Redirect Your Dollars: Don’t stop at canceling—support businesses that align with democratic values. Switch to alternatives like Amica Mutual Insurance, Ace Hardware, REI, or Delta Vacations. Let your spending reflect your values.

3. Spread the Word: Share your actions with your network. Post on social media, talk to your friends, and let everyone know why March 31st matters. Use the hashtag #DeFoxifyAmerica to unify the message and amplify its reach.

4. Demand Accountability: Reach out directly to the advertisers you’re leaving behind. Whether it’s a tweet, an email, or a phone call, make sure these companies know why their support of Fox News is unacceptable. Encourage others to do the same.

5. Show Your Impact: Share your journey with the hashtag #DeFOXifyAmerica to inspire others. Whether it’s posting your cancellation confirmations or celebrating your switch to a pro-democracy alternative, every action reinforces the strength of this movement.

March 31st is the day we take back control of the narrative. It’s not just a boycott; it’s a demand for integrity, truth, and accountability. Together, we can disrupt the financial networks that enable misinformation and push for a brighter, more informed future. Let’s make history—let’s DeFOXify America.

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More Information:

Fox News’ influence is sustained by a robust financial ecosystem, with advertising revenue playing a pivotal role. Each year, the network generates approximately $1.2 billion from advertisers, which accounts for about 30-40% of its total revenue. The remaining majority comes from cable carriage fees—around $1.6 billion annually—ensuring a steady income even from individuals who don’t watch Fox News but subscribe to cable packages that include it.

The advertisers we’ve highlighted—spanning insurance, automotive, home improvement, and travel—are integral to this ecosystem. While exact figures for individual contributions are unavailable, the following estimates represent their likely quarterly spending on Fox News:

Fox News Advertisers with Estimated Quarterly Spending

Insurance

• Liberty Mutual: $8–12 million per quarter

• Progressive: $8–12 million per quarter

• Allstate: $4–6 million per quarter

Automotive

• Carvana: $4–6 million per quarter

• Subaru: $4–6 million per quarter

• Ford: $8–10 million per quarter

• WeatherTech: $2–4 million per quarter

• Safelite AutoGlass: $1–3 million per quarter

Home and Lifestyle

• MyPillow: $10–12 million per quarter

• LeafFilter: $2–4 million per quarter

• Home Depot: $6–8 million per quarter

Diet and Fitness

• Nutrisystem: $2–4 million per quarter

• Noom: $1–3 million per quarter

• Peloton: <$1 million per quarter

Travel and Hospitality

• Sandals Resorts: $2–4 million per quarter

• Travelocity: $1–3 million per quarter

Restaurants

• Arby’s: $1–3 million per quarter

• Golden Corral: <$1 million per quarter

• IHOP: $1–3 million per quarter

Together, these advertisers contribute significantly to Fox News’ quarterly advertising revenue of approximately $300 million. By targeting these companies through boycotts and redirecting consumer spending to pro-democracy alternatives, individuals can disrupt Fox News’ financial foundation and challenge its influence. This campaign is about more than just dollars and cents—it’s about accountability. Every dollar withheld from a Fox News advertiser is a step toward a media landscape that values truth, integrity, and democracy. Together, we can make a difference. Let’s DeFoxify America.

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